ACTA
Product suite

Three systems for the decisions that shape the world.

ACTA helps organizations make evidence-backed decisions before spending capital, changing policy, launching campaigns, or moving markets. Each product connects simulated behavior to the decision it informs.

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Business

Orbit

Global business decision simulation engine. Orbit pressure-tests products, pricing, campaigns, customer segments, and finance scenarios before capital is deployed — across ecommerce, D2C, FMCG, beauty, fashion, and retail.

Use cases
  • Product launch simulation
  • Price elasticity and revenue curves
  • Creative and ad testing
  • Value proposition and claim testing
  • Influencer and creator fit
  • Quick commerce assortment
  • Churn and retention modeling
  • Regional adoption mapping
  • Synthetic consumer panels worldwide
Government & Public Sector

Atlus

Simulates how citizens, institutions, markets, and stakeholders may respond to policies, regulations, crisis communications, and public programs — before rollout reaches real populations.

Use cases
  • Policy sequencing and impact
  • Regulatory shift modeling
  • Crisis communication testing
  • Public program design
  • Stakeholder sentiment modeling
  • Citizen response forecasting
  • Regional communication strategy
  • Infrastructure rollout planning
Elections & Public Affairs

Nexus

Models public sentiment, turnout, issue salience, narrative movement, and election scenarios — built as an ethics-first simulation platform with strict transparency and compliance guardrails.

Use cases
  • Election scenario planning
  • Turnout and sentiment modeling
  • Message and narrative testing
  • Issue salience tracking
  • Endorsement impact analysis
  • Opposition scenario planning
  • Ground game strategy
  • Compliance and disclosure workflows
How ACTA works
01

Data layer

Aggregated client data, public demographics, transaction patterns, reviews, category benchmarks, media behavior, and regional indicators.

02

Population synthesis

Representative cohorts across age, income, city tier, language, household type, payment behavior, and category behavior.

03

Decision model

LLM reasoning, utility models, behavioral economics, and probabilistic sampling to simulate realistic response.

04

Calibration

Back-tested against real conversions, launches, campaign performance, reviews, and regional sales outcomes.