Privacy Policy

We may collect:

We use information to:

• Provide, operate, and maintain ACTA
• Create and run customer-specific simulations
• Generate reports, insights, and decision-support outputs
• Authenticate users and manage accounts
• Provide customer support
• Process payments and contracts
• Improve platform reliability, security, and performance
• Detect fraud, misuse, and security incidents
• Communicate product updates and service information
• Comply with legal and contractual obligations

We do not use customer-uploaded confidential information to train general-purpose models unless the customer has expressly authorised this in writing.

ACTA is designed to support decision-making and behavioural hypothesis testing. Synthetic agents are not real people and ACTA does not claim that simulated behaviour perfectly represents any individual.

Customers should avoid uploading unnecessary personally identifiable information. Where possible, customers should use anonymised, aggregated, or pseudonymised data.

ACTA is not intended to make legally or similarly significant automated decisions about individuals, including decisions regarding credit, employment, housing, healthcare, or insurance eligibility.

Depending on the circumstances, we process personal information on the basis of:

• Performance of a contract
• Legitimate business interests
• Consent
• Compliance with legal obligations
• Protection of security and prevention of misuse

Where we rely on consent, you may withdraw it at any time.

We may share information with:

• Cloud hosting and infrastructure providers
• Authentication, analytics, monitoring, and support providers
• Payment and billing providers
• AI model and API providers required to deliver the service
• Professional advisers, auditors, and legal representatives
• Government authorities where legally required
• A successor entity in connection with a merger, acquisition, or restructuring

We require service providers to process information only for authorised purposes and to maintain appropriate confidentiality and security protections.

ACTA and its service providers may process information in countries other than the country where it was collected. Where required, we use appropriate safeguards such as contractual protections, approved transfer mechanisms, and equivalent security controls.

We retain personal information only for as long as necessary to:

• Provide the service
• Fulfil contractual obligations
• Meet legal, tax, accounting, and regulatory requirements
• Resolve disputes
• Enforce agreements
• Maintain security and audit records

Customer content is retained according to the applicable customer agreement or deletion instructions.

We use reasonable technical and organisational safeguards, including:

• Access controls
• Authentication and authorisation
• Encryption in transit and, where appropriate, at rest
• Audit logs
• Environment separation
• Secure development practices
• Vendor and access reviews
• Backup and recovery procedures

No internet service can guarantee absolute security.

Depending on applicable law, you may have the right to:

• Request access to your personal information
• Correct inaccurate information
• Request deletion
• Restrict or object to processing
• Withdraw consent
• Request data portability
• Opt out of marketing communications
• Lodge a complaint with a relevant data-protection authority

To exercise your rights, contact [privacy email].

ACTA is intended for businesses and professional users. It is not directed at children, and we do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. We will publish the updated version on this page and update the “Last updated” date.

ACTA

Email: business@acta.com

Website: www.acta.com

For general enquiries, you may also contact our team.